Our Blue Peter heroes: (L to R): Peter Purves, Lesley Judd and John Noakes with Shep.

How Our Blue Peter Heroes Taught Us How To Keep Calm In A Crisis

It’s easy to put our business marketing on the backburner when we’re gripped by a global health crisis, but we need to be doing the opposite. Now’s the time to be more visible than ever, not go into hiding. Asha Clearwater explains why